January 9, 2023 – Great Falls, VA – Artist and documentarian Heidi Mraz will be expanding the perception of the automobile to car aficionados and non-automotive enthusiasts alike through an all-new experiential art collection entitled ‘Driven to Abstraction’ during Miami’s premiere lifestyle Motorcar Cavalcade event, January 15, 2023, at the JW Marriott Turnberry Resort and Spa.
Abstracted La Ferrari by Heidi Mraz
Driven to Abstraction’ is a dynamic experiential series that depicts hidden cars at the threshold of recognition. When viewed at close range this art appears as colorful geometric abstractions, but from a distance or through a convex rearview mirror a remarkable optical illusion occurs -- a portrait of a car is revealed.
Abstracted Bugatti Chiron by Heidi Mraz
“When viewing objects at close range our brains create a blind spot. I use this phenomenon, along with various color theory techniques to distort perception. The magic happens when the viewer experiences the “sudden perception” of seeing the hidden car in the composition. The key to seeing the car is distance, this is where the colors optically mix, so whether viewing the art in a convex mirror or through your cell phone wide-angle camera the painting transforms before your eyes inviting the viewer to reflect on the car as an artform.”
~ Heidi Mraz
Thrilled about the unveiling, Motorcar Cavalcade Co-Executive Director, Jason Wenig added, “Motorcar Cavalcade is not just about sharing a curated collection of rare and iconic automobiles, but we’re looking forward to providing an overall appreciation for cars as art, something Heidi intrinsically does in every piece of work she creates.”
Abstracted Ferrari F40 by Heidi Mraz
ABOUT HEIDI MRAZ
Heidi Mraz is an internationally recognized contemporary fine artist and automotive documentarian working in Great Falls, Virginia. Her car-inspired artworks are part of several international art collections and her clients include some of the world’s foremost automotive collectors, brands and museums. A member of the Guild of Motoring Artists, Mraz is also an Artist Pro-Tem for the prestigious Torpedo Factory Art Center in Virginia. She has been the official poster artist for Pinehurst Concours d’Elegance in North Carolina and for the Art in Motion Concours in New York and is commissioned annually to paint the winning cars of the globally renowned Pebble Beach Concours d’Elegance. She is a consulting curator for The White Collection in San Francisco and has judged several major American concours. Mraz has authored a book for a private collector on the 1951 OSCA MT4 Vignale and currently has a feature-length documentary in production, entitled “AUTOMOTIVE ARTIFACTS”, which chronicles the behind-the-scenes work of her historically-inspired automotive assemblages. In 2022 she was recognized as one of the world's leading automotive artist and invited to exhibit her art at Sotheby’s in London as part of the Royal Automobile Club’s London Motoring Week. www.heidimraz.com
Driven to Abstraction work in progress
For more information or pricing on this series please contact firstname.lastname@example.org.